MarginFloor
Prices that protect your margin — automatically.
Install on the Shopify App Store30-day free trial on all plans · From $49/mo · by Wardwell
What it does
Discounts grow revenue; unguarded discounts eat margin. MarginFloor runs your pricing rules in the Shopify admin — no theme code, no duplicate variants, no price flicker for shoppers.
Set margin guardrails per product or collection so no price — manual or automatic — can drop below the floor you choose. Build scheduled markdown ladders that step prices down on your timetable and stop at the floor. Every rule change gets a full preview first: exactly which variants change, old price to new, and the margin impact — nothing applies until you approve it.
Every applied change is written to an audit log with one-click revert per batch. If cost data is missing for a product, the rule pauses and tells you why instead of guessing.
Who it's for
Merchants running promotions, seasonal markdowns, or ongoing pricing rules who've learned the hard way that a spreadsheet formula doesn't stop at the margin floor. Especially catalogs where automated pricing compounds — the bigger the catalog, the more MarginFloor earns its keep.
Key features
- Margin guardrails — set a minimum margin per product or collection; no price, manual or automatic, drops below your floor.
- Scheduled markdown ladders — automatic price drops on your timetable that stop at the floor.
- Admin-side price updates — no theme code, no duplicate variants, no price flicker for shoppers.
- Full preview before anything applies — exactly which variants change, old price to new, and the margin impact.
- Audit log with one-click revert per change batch — every price change accounted for.
Pricing
Standard
- Margin guardrails + markdown ladders
- Up to 5 rules / 500 variants
- Preview-before-apply
- Audit log with one-click revert
Plus
- Unlimited rules and variants
- Scheduled automatic rule evaluation
- Priority support
Every plan starts with a 30-day free trial. Billed by Shopify — cancel anytime from your Shopify admin.
Questions merchants ask
What happens if a product has no cost data?
The rule pauses for that product and tells you why. MarginFloor computes margins from your cost data — without it, there's nothing honest to compute, so it waits instead of guessing.
Will shoppers see prices flicker when rules run?
No. Prices update through Shopify's admin API — the same as editing them by hand. There's no theme code swapping prices on the page, so no flicker.
Can I undo a price change?
Yes — every applied change is logged, and each batch has a one-click revert. And if you ever want all automatic pricing stopped at once, there's a global pause.